Goodmorning and welcome back to another quick session of fresh news before hitting the weak ahead! From SXSW to new store concepts and the importance of physical presence in brick and mortar, everything and more you need to know to keep the pace of this fuzzy and ever-changing world known as “retail”.
Hope you all have a great week!
1. What’s going on in this year edition of SXSW: “SXSW has shifted quite remarkably in the past 10 years – from a launchpad for new technologies, to a reflection of much broader connected culture. Here are 10 themes to look out for during this year’s festival and the main events to head to in order to see them…”
https://thecurrentdaily.com/2019/03/06/10-themes-sxsw-2019/
2. Amazon is looking to expand its power in the grocery arena: “Any investor could guess that Amazon‘s reported push into the grocery-store space would have disruptive implications for traditional supermarket chains […] But Amazon’s reported grocery plans could also have a transformative effect on the very way consumers think about in-store experiences”
3. MAC launches interactive store concept in China to attract GEN Z customers: “The store is a result of six months of consumer behavior research into the MAC consumer, including cognitive walkthroughs, focus groups and exit interviews with customers”
https://thecurrentdaily.com/2019/02/26/mac-targets-chinese-gen-z-with-interactive-store-concept/
4. Walmart creates a new baby line that reveals four lifestyle changes among parents: “By tapping specifically into the natural-ingredients market for baby care, Walmart acknowledges not simply the power of life-stage shifts, such as having a baby, but of four lifestyle shifts that could permanently alter how retailers merchandise in years to come.”
5. Online born brands discuss the importance of a physical presence in store: “Although they were born online, many of the digitally native companies at Shoptalk discussed the strength of a physical presence and a personal relationship with shoppers. “When people see you somewhere, it is very different than [an] online-only advertising campaign,”
https://www.retaildive.com/news/digitally-native-brands-on-the-power-of-brick-and-mortar/549840/
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