Good morning everyone!
What’s better than starting the day by putting the amazing engine that our brain is into work?! So cut the chatter and straight to the news that hit us the most!
We wish you all a great day!
1. Traditional brick and mortar retailers Walmart and Target are beating online retail giant Amazon on Wall Street.
“Apparently, something has changed in the retailing industry. Instead of going away, traditional retailing has come back to supplement and reinforce on-line retailing. Shoppers are ordering online and are picking up merchandise at neighbourhood stores, saving time and avoiding shipping fees.”
2. The State of Massachusetts is the first and (atm) the only state that requires businesses to accept cash, but the state of New Jersey and the cities of New York, San Francisco, Chicago and Washington are considering similar bans.
“Most of the people who don’t have credit tend to be lower income, minority, immigrants,” William Greenlee, a council member in Philadelphia, told The Wall Street Journal. “It just seemed to me, if not intentional, at least a form of discrimination.”
https://www.retailwire.com/discussion/will-other-cities-follow-philly-in-banning-cashless-stores/
3. Travel agencies are trying to connect to their customers through special events and strategies that used to be fashion-only marketing techniques
A hot trend is using local events to strengthen those ties, which also underscore to travel suppliers the value of these retail agencies. Recently, several agencies that are part of the Signature Travel Network talked to me about how they are using some of the same strategies as high-end fashion and jewelry companies to woo customers.
4. Sephora is planning to launch its own credit card, and this is how is going to work
“The launch of the Sephora Credit Card exemplifies Sephora’s loyalty philosophy in every sense; it considers all the most-loved aspects of Sephora — the amazing product, services, experiences and personalization — taking our client experience to the next level through special access, rewards, and perks.”
https://www.refinery29.com/en-us/2019/03/227126/sephora-store-credit-card-what-to-know
5. Ten top retailer CEO share their insights into the state-of-the-art of retail and on the meaningful ways their companies are navigating its choppy waters.
https://www.retaildive.com/news/10-top-retail-executives-on-the-state-of-the-industry/550021/
6. McKinsey explains how through advanced geospatial analytics and machine learning, a retailer can now generate a detailed quantitative picture of how each of its customer touchpoints
Yet most retailers don’t give adequate thought to the cross-channel impact of their stores. They rely on gut feel or on high-level analysis of aggregated sales data to gauge how their offline and online channels interact with each other, and they assume that cross-channel dynamics are the same in every market—when, in fact, every single customer touchpoint affects the rest of the retail network in its own unique way, depending on a vast range of factors.
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